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Case studies |
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  Walkers Snack Foods Ltd are well know for forging direct links with retailers. To this end Axos Internet were approached to set up a trade only offshoot of their main site which provided æinformation and promotional material to retail outlets; pubs, shops and catering establishments. |
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| The site was developed as a mix of marketing, product information and business tools with regular email drops informing businesses of new material on the site. The site has diverse business tools such as profit margin calculator, poster and shelf strip printing and current top sellers lists by geographic area. The margin calculator features includes a memory bank for storing and comparing calculations which takes account of average numbers of boxes sold per week and VAT. The success of this tool saw the introduction of the Meal Deal Calculator which compared profit margins for different combinations of snack and drink products sold. |
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| The site also provides shelf display recommendations, store layouts and display equipment available from Walkers. New promotions from Walkers are previewed on the site with incentives for shop keepers to take part in these promotions. Since launch, visitors to this site have risen steadily. |
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Case studies