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Case studies |
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  Another crisp packet promotion offering tokens for free meals at Indian, Chinese and Thai restaurants. |
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| In this web only promotion Axos was asked to set up a site to enable customers to find the nearest participating restaurant to their home address. This involved creating a robust searchable database (SQL) containing town names for the whole of the UK and creating a search engine which would scan postcodes to match a customers home code to the nearest restaurant. The site also published entry conditions, other useful information and previewed the TV advertising. |
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| The challenge was to set up the database search to withstand multiple concurrent searches as the traffic was anticipated to be very high with heavy peaks during lunch breaks when consumers opened their crisps and had time to access the web. |
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| The number of page views and searches was in the millions again and the site coped 100% with what was asked of it. Half way through the promotion the manned help lines were phased out and the web site was used as the sole source for consumer information.
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Case studies